Story:

Our brand director James Feng co-founded SALT Collectiv, the first nonprofit in Taiwan focusing on building a community of international volunteers. Given the nature of this project, we took it on as pro-bono. Our team’s goal: to build SALT Collectiv into a powerhouse brand in the nonprofit industry here in Taiwan.

Our plan of attack was simple: get the word out about SALT. Strategy we used: build a strong digital presence with catchy social media content specifically focusing on cool event recap videos. We also helped design the first SALT t-shirt for the volunteers to wear which would help people identity SALT in the social media space.

SALT had a goal in 2022 to run a private fundraising campaign to help with expansions for the next two years, part of our job was to prepare for this fundraising effort by building a slick looking website from scratch. We completed the project successfully and helped SALT secure their funding for the next two years.

Step 1: Brand Identity

1. Research – We researched multiple different nonprofit organizations such as World Vision and Charity Water amongst many others to provide a benchmark.
2. Target Audience – Determined the target audience as international English speaking people living in Taiwan who are interested in volunteering.
3. Brand Story – Crafted together a brand story to use as part of pitch proposal for fundraising.

Step 2: Digital Assets

1. Photoshoots – We organized multiple photoshoots for the client for various events and also the core team’s group photos shown on website.
2. Event Videos – For social media content we focused on shooting videos for all the various volunteer events the client had.
3. Fundraising Video – A 2021 SALT Collectiv recap video was created to show the potential sponsors all that SALT had accomplished within the past year.

Step 3. Website

1. Competitor Research – We researched a lot of other websites of non-profits to compiled data and shared the findings with client.
2. Themes – We proposed three different WordPress premium themes for the client to choose from, all customized features and functions tailored.
3. Multiple Languages – After the English version of the website was built, we then built the Chinese part of the website next.
4. Blogs – We developed and executed a whole blog section for SALT Collectiv to optimize SEO utilizing 9 of their volunteers.
5. Final – The website was finalized after months of hard work, you can see it here.

Summary

1. We helped SALT Collectiv become an influential brand in the nonprofit industry through building their brand identity, social media, visual assets, and a website.