Story:

Hyperax is a brand we launched from B2B to B2C in less than one year focusing mainly on content creation and visual assets. We were in charge of branding multiple projects in preparation for the Amazon launch: Amazon product photos, lifestyle photos, two brand commercials, multiple how to videos, brand story copywriting, naming all the products, and a fully functional Shopify website. Hyperax debuted on Amazon with a bang and within first three months already hit six figures in monthly revenue. Hyperax is now an Amazon Choice top seller on Amazon.

Step 1: Brand Story

1. Research – In-depth research on industry competitors with full analysis on the bike rack industry shared in a PPT for client.
2. Brand Story – After identifying TA and customer avatar, our copywriting team wrote a brand story for Hyperax.
3. Product Names – We came up with a whole selection of product names for our client to pick to name their products, client’s final selection included: Volt, Blast, and Fuse.

Step 2: Photos & Videos

1. Brand Commercials – We designed brand commercials for Western audiences using Caucasion models and American looking locations. Using Western aesthetics in terms of editing, music, and cinematography, the commercials look authentically produced in USA.
2. How To Videos – We went in the studio to shoot numerous how to videos to teach our buyers how to install the bike racks.
3. Amazon Product Photos – We shot Amazon product photos the same day as the product how to videos.
4. Lifestyle Photos – Our lifestyle photographer shot these photos on location for the brand commercial shoots.

Step 3. Shopify Website

1. Competitor Research – We researched all of our client’s industry competitors and proposed our own website ideas to the client.
2. UI & UX – We proposed numerous UI and UX ideas for the client to pick.
3. Shopify Website – Client chose to go the customized website route and we created a customized Shopify website according to their needs.

Summary

1. Our full service client Hyperax went from B2B into B2C with our branding help in a year.
2. Within a few months, Hyperax got Amazon’s Choice and within a year was doing six figures in sales on Amazon.