The Story: 

When Drymile first approached us while searching for a new Amazon agency, they told us they were doing great in sales and revenue but weren’t making any money due to high TaCoS after operating for 2+ years. We looked at their PPC campaign in the backend and noticed many issues. We were confident we could help him decrease his TACoS, and quickly went to work. We quickly turned around PPC campaigns and were able to lower the TACoS by almost 10%; more profits = happy clients. 

Step 1: Research

1. We first did competitor research since they have 3 main competitors: Randy Sun, Dexshell, and Sealskinz.
2. It is crucial to figure out how competitors run their ads and optimize their listings so we can include details that they missed and what their products lack.

Step 2: Restructure Ad Campaigns

1. We found a common mistake that most sellers make when advertising products with variations, and that is targeting multiple child ASINs. This will cause ad cannibalization.
2. We turned off ad campaigns that weren’t performing and replaced them with new ads using previous data.

Summary

1. We took over Drymile from another agency and lowered the TaCoS by almost 10% within 3 months. 
2. We continue to create missing ad campaigns (i.e., video and remarketing ads)