Story:

HelloFish’s is a company selling wooden jigsaw puzzles and they sold only 11 units in 8 months on Amazon while working with another agency, they reached out to Amazon Taiwan and were referred to us.

Our e-commerce team relaunched HelloFish on Amazon successfully with a new photo lineup strategy, optimized product listings using profitable keywords, and optimized Amazon ads strategies, turning the business around by more than tripling sales within three months.

Step 1: Product Research

1. Product research on Google and Amazon US marketplace.
2. Check and research the top 25 competitor product reviews to determine what customers love and hate about the current jigsaw puzzles in the marketplace.
3. Focus on customer complaints (competitor product reviews) and integrate that into HelloFish’s product title, bullet points, and description.
4. A total of 41 SKUs are lined up.

Step 2: Rebranding

1. Product Photography –  Our branding department gave directions to HelloFish’s own media team on the type of photos to shoot.
2. Photo Line-up Strategy – Our team gave HelloFish a customized line-up strategy for the Amazon photos & videos.
3. Amazon Post – Amazon’s version of Instagram is Amazon Post, we utilized it to promote products and the HelloFish brand to gain new-to-brand customers.

Step 3. Amazon Ready

Amazon Keyword Research

1. Keyword Research – In-depth keyword research using both Google Keyword Planner and ZonGuru.
2. Focus on long-tail customer searched keywords that the top 25 competitors aren’t using.
3. Compile a list of keywords for listing optimization and PPC advertising.

Listing Optimization

1. Re-optimize Product Listings – using researched keywords – product title, pricing, images, bullet points, description, backend keywords, and other relevant backend details.
2. A+ Content – We rewrote and relaunched all product’s A+ content.
3. Amazon Storefront – We re-designed their Amazon storefront to be more user-friendly on desktop and mobile: HelloFish.

Amazon PPC

1. Relaunch Automatic and Manual PPC campaigns for all SKUs.
2. Optimize PPC campaign on a weekly basis.

Summary

1. While managed by another agency, HelloFish’s wooden jigsaw puzzles only sold up to 11 units within a couple of months. Amazon Taiwan then referred us to help them relaunch.
2. Since we took over and relaunched, we saw an increase of 270% in Gross Revenue within 3 months (see screenshots below):
   – February 2021 Gross Revenue: USD$ 550.50
   – May 2021 Gross Revenue: USD$ 2035.95