You will be surprised how many sellers make the mistake of creating an Individual sellers account instead of a Professional sellers account. As a beginner, there’s nothing wrong with using an Individual account; but if you want to take your eCommerce business to the next level, a Professional account is the way to go.

Be sure to do your research and learn about the differences HERE.

When optimizing your product listing, be sure not to incorporate any promotional text, URLs, or other descriptions in your main product image. Amazon is really strict with its image policy as that will affect customer experience on its marketplace.

Pro Tip: Try to avoid adding “Sale” or similar promotional text in your images as Amazon absolutely hates it.

Learn more about Amazon’s product image requirements HERE. You can also learn more Amazon’s product detail page rules HERE and avoid violating rules for your product titles, descriptions, bullet points, or images.

Whether you are a new seller or a veteran, you are bound to experience a product return by an unsatisfied customer. Although damaged products returned by customers aren’t always 100% recoverable (as new condition products), you might still be able to salvage the product instead of disposing of it.

You need to track the return rate of each SKU and consider removing products that have a high return rate as that will affect your seller ratings. Perhaps you can try negotiating a return allowance with your supplier.

Be sure to check your returns so you don’t incur any financial losses due to high return rates. Even though Amazon handles returns, you can have a clear process of handling returns efficiently as well.

Sponsored ads reports have always been underutilized by sellers. This report is a golden opportunity for you to find keywords that lead to sales that you never anticipated being effective.

Using these converted keywords, you can create new advertising groups that will lead to more sales. Plus using the search term report, you will find irrelevant keywords that can be added to the negative keywords section within your ad campaign.

Learn more on how to use search term report to optimize your ad campaigns in one of our actionable blog posts HERE.

Amazon only allows one seller account per user so please don’t try to create more than one account even though there are ways to do so without getting caught. You should play by Amazon’s rules to avoid getting suspended and making a huge financial loss.

Sellers can however open a second account on Amazon if you have a legitimate business reason, but it must be kept separate. You need to have a separate bank account, business address, products sold on each account is different, separate email address, and have good standing performance metrics. Learn more about it HERE.

Focus on one seller account and aim to grow and scale your Amazon business instead of trying to build multiple brands at a time.

This is another common mistake among sellers with tracking and managing inventory. When you only have one or two products, keeping track of inventory level is easy. However, when you have more than 10 products, things get challenging.

Perhaps you only have a few products and you didn’t track your sales velocity which ended up running out of stock causing you to lose traction.

Plan ahead and keep track of your inventory level especially during peak seasons such as Prime Day, Christmas, Black Friday, etc. If you are unsure when to stock up, send in more inventory to be on the safe side but not too much that you get charged for long storage fees.

Pro Tip: Use ZonGuru’s product managing tool so you never run out of inventory.

Not knowing your numbers will most definitely put you and your business in the red. You need to know the exact fees Amazon charges such as FBA fees, picking & packing, shipping & handling, advertising cost, sellers account monthly fee, and monthly storage fees to be able to calculate your net profit margin.

Amazon has a revenue calculator that provides you with real-time cost comparisons between FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) so be sure to utilize it well. The ZonGuru Business Dashboard now also fully breaks down all FBA fees in the Net Profit breakdown section!

Another common mistake sellers make is having inconsistency when it comes to deciding your range of products to sell. For instance, if you are selling raincoats for dogs, you don’t want to start selling knitted pillow cases just because you saw an opportunity in it. Keep in mind that customers lose trust in brands with inconsistent products and characteristics.

Be sure to look at the bigger picture and have a range of products that are in line with your brand. For instance, you can focus on selling raincoats, whether it is for pet or adults or kids, you are only selling raincoats.

Amazon has been cracking down hard on sellers who are paying for positive reviews by offering a discount in return. There are Facebook groups dedicated to buying products, leaving positive reviews, and then getting reimbursed through PayPal.

You might think that Amazon won’t be able to track these transactions, think again! Amazon has a huge network of people who constantly monitoring suspicious activities on and off Amazon. I strongly advise sellers not to go down this route.

You can instead use ZonGuru’s email automation tool to follow up on customer purchases. Using an email automation tool to alert your customers that their product has been shipped, checking back to make sure they are satisfied and hopefully your great service will help get customers to submit a product review.

Most importantly, you need to ensure that your products are of high quality and meet customers’ expectations. This way, you will at least be able to mitigate some risk of getting negative reviews.

There are some sellers who prefer the FBM model and fulfill products themselves to avoid FBA fees. This is great if you can provide consistent, fast, and reliable shipping. If you can’t satisfy the above 3 aspects, then I highly suggest opting for the FBA model.

Amazon is constantly pushing for faster delivery so customers can get their purchases in the shortest time and of course, reorder again. Using FBA allows you to not only leave product delivery in Amazon’s good hands but also get priority over FBM products.

The Amazon marketplace is getting competitive by the day and you want to avoid making any of the costly mistakes mentioned above. Sellers need to stay nimble by constantly innovating and improving to steer off the bloody competition. With the right strategy, you will be able to grow and build a profitable Amazon business.

Drop us a message should you have any questions and we are happy to answer them!

Should you need assistance in listing optimization, Amazon advertising, product images and videos etc, fill in the contact form and we will get back to you in a jiffy!