Remember the not-so-distant past when fee hikes seemed like a seller’s annual rite of passage? Not this time! Amazon is holding the line on existing fees—and even trimming a few.

For example:

• Lower Costs for Bulky Products: Starting January 15, 2025, inbound placement service fees for larger items will drop by an average of $0.58 per unit when minimal shipment splits are involved.
• Waived Fees for New Products: Sellers launching new products under the FBA New Selection Program can ship up to 100 qualifying units without paying inbound placement fees.

These changes signal Amazon’s intent to lighten your financial load and facilitate growth. Who doesn’t love a little extra wiggle room in their budget?

Amazon wants sellers to think big in 2025. To help you expand your product lineup, they’re supercharging the FBA New Selection Program with fresh incentives.

Here’s the deal:

• Starting January 15, 2025, sellers introducing products in high-demand but underrepresented categories will score targeted fee discounts.
• From December 1, 2024, through March 31, 2025, you can ship up to 100 units of new parent ASINs with waived inbound placement fees.

Translation? You can test new products with fewer upfront costs while tapping into underserved markets. It’s a win-win for sellers looking to grow their offerings.

Amazon isn’t just stopping at fee freezes—they’re investing in tools to make your life easier. Here’s what’s coming:

• Enhanced Fee Calculators: Plan your costs with more accurate projections like a pro.
• Improved Inbounding Features: From transportation cost estimates to more competent shipping recommendations, managing your supply chain is much simpler.

These updates empower sellers with the insights they need to make savvy decisions.

For sellers using Multi-Channel Fulfillment (MCF) or Supply Chain by Amazon (SCA), here’s what’s changing in 2025:

• Faster Delivery: Standard MCF delivery is speeding up by 40%, now offering 3-day shipping.
• Fee Adjustments: While MCF fees will increase by an average of 3.5%, Amazon still offers competitive rates compared to other carriers.
• Smart Storage Discounts: Amazon Warehousing and Distribution (AWD) will reward sellers who maintain adequate inventory levels with a 10% discount.

In short, you’ll pay a little more for MCF—but you’ll also get a lot more speed and efficiency.

Sellers using the Buy with Prime program can breathe easily— no fee increases in 2025. Fulfillment fees for some large standard-size units are going down. Plus, you’ll still enjoy the perks of 1- to 2-day delivery at prices that rival 3- to 5-day shipping from other carriers.

This makes Buy with Prime a no-brainer for sellers looking to boost sales outside the Amazon platform.

Amazon’s 2025 updates reflect a clear focus: helping sellers succeed. By keeping fees steady and rolling out new tools and incentives, they’re creating an environment where sellers can grow without constantly looking over their shoulders for rising costs. So, what are you waiting for? If you’re already selling, now’s the time to double down. And if you’re not, there’s no better moment to jump in.

Starting an Amazon seller account costs vary based on the chosen plan and additional expenses. The Individual Plan has no monthly fee but charges $0.99 per sale, while the Professional Plan costs $39.99/month, ideal for sellers with 40+ sales monthly. Additional expenses include referral fees (6%-45%), fulfillment costs (if using FBA), product inventory, shipping, and optional advertising, ranging from $100 to $500 initially. Optional costs, like product research tools, professional photography, branding, and packaging, may increase the budget. Starting costs typically range from $100–$500 for small-scale sellers to $1,000–$5,000 for more advanced setups.

You can sell on Amazon without having a product by exploring models like dropshipping, where suppliers fulfill orders directly, or affiliate marketing through the Amazon Associates Program, earning commissions by promoting products. Other options include publishing digital content via Kindle Direct Publishing (KDP) or designing merchandise with Merch by Amazon. Retail arbitrage, which involves reselling discounted items, and offering services through Amazon Home Services are viable options. Alternatively, you can use tools like Helium 10 to research niches and prepare for private-label selling. These approaches allow you to start selling on Amazon with minimal upfront investment in physical inventory.

To get invited to Amazon’s Vendor program, focus on building a strong, recognizable brand with high-quality products and proven customer demand. Achieve success as a third-party seller by driving sales, maintaining excellent reviews, and optimizing product listings with high-quality images and compelling content. Expand your product lines, leverage Amazon advertising, and establish a strong off-Amazon presence to attract attention. Networking at industry events and contacting Amazon Vendor Support can also help. Demonstrating operational readiness with a reliable supply chain and compliance with Amazon standards increases your chances of receiving an invitation to sell wholesale through Vendor Central.

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