We created a social media launch and growth plan along with specific KOL campaigns to reach the first milestone goal of 1,000 followers on Instagram, we achieved that goal in less than 2 months and Primo now has over 24,000 fans on instagram in less than 2 years from launch. Primo Fightwear is now a household name in the muay thai community and selling successfully worldwide through e-commerce.

Primo is a 100% digital brand based out of Bangkok, Thailand and this project was executed remotely from our team in Taipei, Taiwan.